Privacy policy for social media
Our social media presence
Diese Datenschutzerklärung gilt für folgende Social-Media-Auftritte
Data processing by social networks
We maintain publicly accessible profiles on social networks. The specific social networks we use are listed below.
Social networks such as Facebook, X, etc. can usually analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). Visiting our social media presences triggers numerous data processing operations relevant to data protection. Specifically:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can assign this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection is carried out, for example, via cookies that are stored on your device or by recording your IP address.
With the help of the data collected in this way, the operators of social media portals can create user profiles that store your preferences and interests. In this way, interest-based advertising can be displayed to you both within and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are or were logged in.
Please also note that we cannot track all processing operations on social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. For details, please refer to the terms of use and privacy policies of the respective social media portals.
legal basis
Our social media presence is intended to ensure the most comprehensive presence possible on the internet. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. The analysis processes initiated by social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent within the meaning of Art. 6(1)(a) GDPR).
Responsible party and assertion of rights
When you visit one of our social media sites (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. You can assert your rights (information, correction, deletion, restriction of processing, data portability, and complaint) both against us and against the operator of the respective social media portal (e.g., against Facebook).
Please note that despite our joint responsibility with social media portal operators, we do not have full control over the data processing operations of social media portals. Our options are largely determined by the corporate policy of the respective provider.
Speicherdauer
The data collected directly by us via our social media presence will be deleted from our systems as soon as you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions—in particular retention periods—remain unaffected.
We have no influence on the storage period of your data, which is stored by the operators of social networks for their own purposes. For details, please contact the operators of social networks directly (e.g., in their privacy policy, see below).
Your rights
You have the right to receive information about the origin, recipient, and purpose of your stored personal data at any time and free of charge. You also have the right to object, the right to data portability, and the right to lodge a complaint with the competent supervisory authority. Furthermore, you can request the correction, blocking, deletion, and, under certain circumstances, the restriction of the processing of your personal data.
Social networks in detail
We have a profile on Facebook. This service is provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter referred to as Meta). According to Meta, the data collected is also transferred to the USA and other third countries.
We have entered into a joint processing agreement (Controller Addendum) with Meta. This agreement specifies which data processing operations we and Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
Sie können Ihre Werbeeinstellungen selbstständig in Ihrem Nutzer-Account anpassen. Klicken Sie hierzu auf folgenden Link und loggen Sie sich ein: https://www.facebook.com/settings?tab=ads.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
For details, please refer to Facebook’s privacy policy: https://www.facebook.com/about/privacy/.
Das Unternehmen verfügt über eine Zertifizierung nach dem „EU-US Data Privacy Framework“ (DPF). Der DPF ist ein Übereinkommen zwischen der Europäischen Union und den USA, der die Einhaltung europäischer Datenschutzstandards bei Datenverarbeitungen in den USA gewährleisten soll. Every company certified by the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452
We have a profile on Instagram. This service is provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Details zu deren Umgang mit Ihren personenbezogenen Daten entnehmen Sie der Datenschutzerklärung von Instagram: https://privacycenter.instagram.com/policy/.
The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when data is processed in the US. Every company certified by the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452